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Sustainability will be a defining issue of the 21st Century. It is becoming a hotly contested battleground for political, scientific and commercial debates, and is increasingly influencing how consumers engage with brands.

 
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We set out to


 

identify areas where sustainability is driving behavioural change

Delivering a detailed understanding of how consumers engage with sustainability,
including a new Sustainability Mindsets segmentation

 
 
 

understand which brands have capitalised on these changes,
and which have struggled

Creating the inaugural Sustainable Futures Index: a cross-category view of how brands are perceived in the sustainability space: who are the leaders, who are the laggards?

 
 
 

create a playbook for how to identify and activate the opportunities 
that arise from sustainability

How to identify a category ripe for sustainability disruption, anticipate what these changes might look like,
and design new offerings that align with new sustainability thinking


 
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Intrigued?

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Please contact Elissa Franceschi
elissa@basisresearch.co.uk 0207 255 2000
to arrange a presentation for your team.

 
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