Sustainability will be a defining issue of the 21st Century. It is becoming a hotly contested battleground for political, scientific and commercial debates, and is increasingly influencing how consumers engage with brands.
We set out to
identify areas where sustainability is driving behavioural change
Delivering a detailed understanding of how consumers engage with sustainability,
including a new Sustainability Mindsets segmentation
understand which brands have capitalised on these changes,
and which have struggled
Creating the inaugural Sustainable Futures Index: a cross-category view of how brands are perceived in the sustainability space: who are the leaders, who are the laggards?
create a playbook for how to identify and activate the opportunities
that arise from sustainability
How to identify a category ripe for sustainability disruption, anticipate what these changes might look like,
and design new offerings that align with new sustainability thinking