Rune is Managing Director of Basis. He has over ten years’ experience of quantitative research, specialising in brand development, marketing, and media research. Prior to joining Basis, he worked at NOP (in both their global brand tracking and media research teams) and i to i, where he specialised in marketing effectiveness research. He specialises particularly in international brand tracking at a major scale, innovation research, marketing effectiveness, and advanced analytics. He has a BA in Politics & Society from Birkbeck University in London.