We think our industry can do better.
Not by continuing down the quick data road.
But by reimagining the insight process so that it supports the new pace.
With a new type of approach, that's:
where everyone learns at the same time, and where your agency doesn't work in isolation for weeks
where we get to the heart of the opportunity quickly, and gain a shared understanding of the way forward
where we learn a little, quickly but frequently, building our understanding each time – rather than trying to find the answer to everything in one go
where we think on our feet, and apply what we learn to shape the next step of exploration
where we start learning from day one, feeding back as we go, and condensing a multi-phase, multi-method insight process into as little as 2-3 weeks
A new approach we call Rapid Learning