We're a completely full service agency working at a global level.
Our two specialist research teams regularly combine their expertise for integrated projects

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Basis is an independent insight consultancy working with global clients to deliver insight activation. Simply put, this means giving our clients the understanding, the guidance and the recommendations they need to make the right decisions for their organisation.

Headquartered in London, with our sister office in LA, we draw on our twenty five years of expertise to support brand owners such as Fitbit, Google, NBC, Disney, Fox Networks, Oakley, Ray Ban, Pernod Ricard, Tesco, BT, and Avon.

With fantastic qual, quant, design and video teams in-house, we tackle all kinds of insight, innovation and strategy projects, working across dozens of markets. From the straightforward to the extremely complex, we relish a challenge and any opportunity to deliver actionable, useful findings to our clients. We're bright people and we're big on imagination. If you need consumer research that allows you to get stuff done, then get in touch. We’d love to hear from you.



We thrive on tackling tough questions, and don't believe in sticking within a comfort zone. Below you'll find details of just a few landmark projects that we've taken on



We've built solid and trusted relationships with some of the world's most successful brands. Our business continues to expand primarily through recommendation and referrals

“…I think it’s because they’re so strong on the narrative and succinct, they are the agency I trust probably the most to put in front of our CEO – I’ve done that on all the big strategic pieces. Their credibility in that space has no higher standard for me...
— Sanchia Templar (GM Insight & Planning, BT Consumer)


We take how insights are presented and packaged seriously – we're passionate about devising more effective ways of communicating insights.
We're proud to be leading the field in this area