The National Lottery - Integrated research
We've worked on a broad basket of projects for Camelot in the past year and have worked across the key pillar brands of The National Lottery.
We've used a wide range of qualitative and quantitative techniques. We've worked on existing properties either helping to optimise these using conjoint, modelling tracking data to understand the likely commercial impacts of enhancing key metrics, or by reviewing design enhancements to understand and explore likely behavioural change. We've also conducted several innovation pieces where we've inter-weaved qual and quant to help propositional development but also input into key pricing and communication decisions. Finally we've also done some deep-dive work (using communities and workshops) with key future audiences to understand how to maximise engagement with The National Lottery and how the brand can best meet their needs within an increasingly digital landscape.