International research with hard to reach audiences


Bupa Global first approached Basis in 2013 with a complex, time-sensitive brief covering a number of hard to reach audiences.

We’ve now worked on a number of global studies for Bupa working in LATAM, US, EMEA and Asia where we’ve been validating and refining their segmentation, exploring attitudes towards international healthcare and helping to refine propositions for a diverse range of upscale audiences who have a real need for sophisticated international cover. We’ve used the full range of qualitative and quantitative techniques (including MaxDiff) with both consumer and B2B audiences.

Michael Chan