Former CEO of Hall & Partners has joined Basis

Brand insights and strategy veteran, Soumya Roy, Ph.D. joins Basis as CEO of Basis NY


New York, New York – March 4, 2019 Basis, founded on the belief that brand strategy should be rooted in foundation of deep insights, is pleased to announce that Soumya Roy, Ph.D., former CEO of Hall & Partners Health and NY, has joined Basis as CEO of Basis NY. Basis NY is a rapidly-growing, ambitious division of Basis that has established a strong presence in the field of health and wellness since it’s inception in May 2018.

Roy, with his 20 years of experience in insights-led strategy in health and consumer, is going to lead the strategic expansion of the business with a focus on empowered culture, client-centric innovations and new offerings.

We are delighted that Soumya is joining our rapidly growing team in New York. In an increasingly complex world with more and more data, we believe there is a need for bright, creative people to cut through the clutter and develop clear narratives, provide genuine insights, and ultimately inspire action. In Soumya we have found someone who shares our values and has a proven track record of delivering inspirational work.
— Rune Mortensen, Group CEO of Basis

Roy most recently held the position of CEO of Health and NY at Hall & Partners. Under his leadership Hall & Partners health more than doubled in size and revenues, establishing itself as a formidable player in the industry. Prior to Hall & Partners, Soumya held senior management positions at Lieberman Research Worldwide, Research International and The Gallup Organization.  

I am delighted to join the growing office of New York Basis. I have always been passionate about understanding people and applying these insights to developing high-performance teams and customer-centric solutions. In the changing world of insights, it is now critical to integrate different information streams, including primary and secondary data, to make ‘sense’ from data, generate meaningful insights and tell compelling ‘stories’. At Basis, I see a unique opportunity to grow our capabilities around this promise and emerge as true ‘insights agents’ for our clients.
— Soumya Roy, Ph.D., CEO Basis NY

About Basis

Basis an independent insight consultancy, based in London, LA and New York. It delivers bespoke ad hoc and tracking solutions for clients across a wide range of sectors, including media & entertainment, retail, financial services, FMCG, fashion and health.

For more information, please visit us at or via email at

Michael ChanBasis NY