For a second year in a row - we have won the MRS award for Applications of Research in collaboration with BT!

Our entry ‘Turn on, tune in, drop out (then turn on again)’ articulated how our research helped with the innovative launch for BT TV.

“The improvement in core KPIs was impressive, but they also clearly showed their role in getting to an insight that drove business - and that hung on an honest-to-goodness, money-in-the-bank acquisition at the end – which is the icing on the cake.”

The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results. A full listing of the finalists and winners can be found here.

About Basis

Basis is an independent insight consultancy, based in London, LA, Chicago and New York.
It delivers bespoke ad hoc and tracking solutions for clients across a wide range of sectors, including media & entertainment, retail, financial services, FMCG, fashion and now healthcare.

For more information, visit us at www.basisresearch.com or via email at Info@basisresearch.com

Have you read?…