Agency of the year…2nd year running!

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On 30th September 2021 we were delighted to have been crowned AURA’s Agency of the Year for the 2nd year running.

This is huge testament to the fantastic team at Basis, and our collective commitment to ensuring our insights have a real commercial impact.

Huge thanks to our clients for voting for us to win this prestigious award.

About Basis

Basis is an independent insight consultancy, based in London, LA, Chicago and New York.
It delivers bespoke ad hoc and tracking solutions for clients across a wide range of sectors, including media & entertainment, retail, financial services, FMCG, fashion and healthcare.

For more information, visit us at www.basisresearch.com or via email at Info@basisresearch.com

Our Work

Decoding tomorrow

Insights in the age of AI

Basis Brand & Comms Tracking

Our tracking delivers a forward-leaning strategic blueprint for your brand

Landing Insight

Innovative ways to engage stakeholders through storytelling and deliverables

Ethnic Diversity and Inclusion in Insight

Shining a light on the experiences of people of colour in our industry

Cultural Deep-Dive

Exploring female roles and gender norms in Nigeria

What makes China different

And what does it mean for research?

The Sustainability Switch

How brands can help consumers make attitudinal, behavioural and lifestyle changes

Google

Timing the disconnect between experience and perception

Avon

Project Pulse: flexible, rapid, insight-led innovation program

Research In Hard-to-reach Markets

Using innovative digital approaches to understand daily life under COVID-19 for women in Nigeria

Michael ChanOctober 4, 2021