We have a clear POV, foundational principles, and a range of fresh innovative techniques that allow us to provide clear and actionable insights along with highly visualized, story-led outputs generated by our dedicated Design Studio. Our qualitative techniques involve BE-inspired approaches and deep psychological mining of respondents, and our quantitative techniques utilize a range of advanced analytics and sophisticated modeling.

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We work across the pharma brand lifecycle


 
 
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Demand framing

Segmentation

Exploratory Insights

Patient Journey

Disease/Treatment Architecture

Loyalty & engagement

Positioning

Message Development

Patient/Physician Dialogue Research

Ideas Testing & Activation Research

Brand building strategic

ATU/Tracking

Brand Equity

Drivers & Barriers Research

Brand building executional

Message Testing

Story-flow Research

Patient Profile Testing

Creative Concept Research

Detail Aid Testing

 

synthesizing and distilling data into insights to tell compelling stories


 
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 Utilising multifaceted approaches to gather 360 feedback… 


SelfOgraphy or online / video diaries

Social media review

Supercharge patient discussions

Virtual Reality

HCP 360 interviews

Patient & HCP dialogue simulation (with actors as patients)

Hidden Truths or 3 hour psycho-analytic patient interviews

At home observation and ethnography

Letter-writing, collaging and metaphor elicitation

Patient Pulse with max-diff to prioritize unmet needs/ MOTs

Patient charts to map clinical journeys

 
 

 … AND A RANGE OF BE techniques to elicit DRIVERS AND BARRIERS OF BEHAVIOR


 

Mental models

People have existing mental models for disease and treatments. New product needs to either fit or disrupt these models

Unprompted Discourse: to understand mental models and disease narratives – stories that they tell themselves

Heuristics

People use unspoken rules of thumb to form preferences and make decisions. New product messages need to be developed to trigger heuristics and address biases

Treeman exercise: using patient charts to understand decision heuristics

Loss Aversion

People evaluate new products relative to existing “reference points” and losses from reference points are valued more than gains

Treatment Archetyping: to uncover reference points and how physicians evaluate loss vs gains

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GENERATING DYNAMIC OUTPUTS THAT BRING STORIES TO LIFE


PowerPoint deliverable with executive summary and detailed findings

Infographics

Customer Vignettes

Interactive Journey Maps

3D Maps detailing Customers Offices / Homes

Story-book and Magazines

Patient letters

Customer Vignettes

Documentary Videos

Animated Videos

VR experiences

Segmentation Theatre

 
 

Case Study:

SEGMENTATION THEATRE


 
 

Situation

Client needed broad stakeholder engagement in the outputs of a quantitative patient segmentation study

Challenge

We needed to create an emotional connection to the patient segments for clients, not just a rational understanding

Storytelling Approach

We transformed a segmentation workshop into research theatre to create a patient connection

 
 

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Breadth Of Use: Shown internally over 20 times in 6 months

Type of utility:

  • Debrief workshop / Debrief to senior management

  • Sales team S&T workshop

  • Internal training sessions on therapy area

  • New reps training programme

The best segmentation presentation ever seen
— Client feedback
 
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Case Study:

MOBILE PHONE BASED DELIVERABLES


 
 

Situation

Internal customers had become disengaged in a brand tracking study

Challenge

We needed to re-engage stakeholders in the research and deliver outputs that drove action

Storytelling Approach

Leveraging a pain point as an opportunity, led to an iPhone deliverable complete with gamification

Illustrative Example

Type the following into your mobile phone search bar:

Password: Secret

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Debrief attendance: Increased from 5 to 12/15

Engagement in deliverables: Increased from 25 to 45/50

Gamification: Increased engagement and understanding of knowledge gaps

Action: Action review sessions now scheduled once a qtr

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Case Study:

PATIENT JOURNEY VR EXPERIENCE


 
 

Situation

There was a need to bring clients closer to patients in order to drive a strategic change

Challenge

We had to identify moments of truth and make them real for our clients

Storytelling Approach

We utilized virtual reality to provide an immersive patient journey experience

Scanxiety-2D
A 360 experiential video immersing you in a key customer truth along a patient journey

 
 

Impact

Breadth Of Use: Used 5-10 times internally over a 3 mth period

Type of utility: Medical team, patient support teams and R&D functions

Living the ambition – patient centricity: Supported organisations patient centricity values

 
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