Matt is a Research Director in the qualitative team. He worked with Basis as a freelance for a number of years before joining us permanently. Prior to his freelance years, he had spent ten years working at TW Research. He’s experienced in all areas of the research process across a wide variety of sectors, both in the UK and abroad. His main area of expertise is media, but he also has a keen interest in new and emerging technology. Matt originally trained as an actor at the Guildhall School of Music and Drama, but eventually found the resting periods less than restful and made the move into the world of market research.