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Louisa Holloway
Research Director


Louisa joined the Quant team at Basis as a graduate in 2011 and has quickly progressed through the ranks. Since joining the team, she has been responsible for the delivery of a range of different projects from international brand trackers, concept tests, U&As and segmentations – and has particular expertise within the media and retail space. She specialises in story-telling and finding creative new ways to bring quantitative insights to life.