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Jamie Gerson
VP, Qualitative Strategy

Jamie joins Basis with over 15 years in the field as a qualitative specialist and strategic consultant. Her depth of knowledge and insight across a range of categories makes her a trusted partner to clients in the entertainment, retail, tech, and CPG industries.
She comes to Basis from Hypothesis Group, and has particular expertise in brand positioning, customer journey, segmentation qual, and design/innovation research. Jamie brings her nimble and versatile style to the LA Basis team, where she leads the qualitative practice.