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Georgina Cooper
Partner, EU
Basis Health


Georgie has more than 15 years experience in healthcare insights, conducting research at insight agencies, commissioning research in client side market research roles at GSK and more recently being an internal stakeholder of insights teams, as UK Marketing Director for ViiV. As such, Georgie is passionate about distilling and communicating insight in compelling ways, to drive a business impact organisationally. Georgie has joined Basis to head up the EU business and to bring some of the Basis best practices to the EU market