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Elissa Franceschi
Business Development Director


As a curious bunch of researchers, Basis have always self-funded their own research projects to get a better understanding of what’s going on with consumers; what they’re buying, thinking, how they live their lives, how they keep themselves and their families entertained, etc. It’s my job to get these stories out there. To ensure that the right people (insight, marketing, and brand teams) get to see and hear them. This might mean you get a call from me, or perhaps an email. Or I may send you an invite to a seminar or breakfast session… The role is varied but the goal is very straightforward; Basis has some great stories to tell, that we know you’ll want to hear – it’s my job to make sure you get the chance.