VP, Quantitative Strategy
Diana recently joined Basis as the quantitative lead in Los Angeles. Along with 16 years of industry experience, Diana brings her passion for elevating the strategic impact of insights within organizations. She comes to Basis from LRWGreenberg and Hall & Partners where she built and led high-performing research teams in North and South America. She has conducted on-the-ground research in over 25 countries across a range of verticals, including technology, CPG, hospitality, fashion and retail. Diana has a BS in Business and an MBA with a focus on Strategic Marketing from the University of Salvador in Argentina and the State University of New York.