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Charlotte Smith
Head of Qualitative


Charlotte joined Basis after graduating from Oxford University in 2002. A qualitative specialist, she’s now our Head of Qualitative. She’s worked across a great many sectors, in particular TV, communications, technology, and retail. She’s especially experienced in researching younger and youth audiences. Charlotte is passionate about the challenges of international research, and has managed projects across Europe, Asia, the Middle East, North and South America, and Africa. Charlotte served on the AQR Committee for two years.